I’m Sergi, a Barcelona-based designer with a strong passion for visual communication and technology.
From early sketches to digital products, design has always been part of my life. I’m driven by curiosity, constant learning, and fast-moving environments where design, technology, and innovation come together.
From early sketches to digital products, design has always been part of my life. I’m driven by curiosity, constant learning, and fast-moving environments where design, technology, and innovation come together.
Work Experience
NGL Spain - Graphic Designer / 2020 - 2022
At NGL, I was part of the project from day one, defining and shaping the brand values from scratch, building a community of over 56,000 followers, and collaborating with industry leaders and major brands such as Realme, Activision, Riot Games, and EA.
Break Tour - Graphic Designer / 2022 - 2024
Developed and led the evolution of Break Padel’s brand identity from the ground up, establishing its visual foundations and building a cohesive design system that strengthened its positioning in a rapidly digitising and competitive padel market.
Designed and delivered multi-channel assets, from product visuals to event and social content, enhancing brand consistency and supporting audience growth across key digital platforms.
Collaborated with marketing and operations teams to launch campaigns for tournaments, padel clubs, and new locations, ensuring cohesive messaging and high visual impact.
Created motion graphics that enhanced campaign impact, helping communicate new features and releases with greater clarity and engagement.
Designed and delivered multi-channel assets, from product visuals to event and social content, enhancing brand consistency and supporting audience growth across key digital platforms.
Collaborated with marketing and operations teams to launch campaigns for tournaments, padel clubs, and new locations, ensuring cohesive messaging and high visual impact.
Created motion graphics that enhanced campaign impact, helping communicate new features and releases with greater clarity and engagement.
Evolve - Head of Graphic Design / 2024 - 2026
Optimised and led Evolve’s visual identity across all brand touchpoints, strengthening brand consistency during a period of rapid scale-up.
Directed and executed high-impact digital content initiatives that expanded reach and boosted engagement, accelerating Evolve’s social growth and contributing to over 63.2M views in 90 days across all platforms.
Collaborated closely with marketing, product, and growth teams to deliver strategic assets for programs, masters, events, and B2B initiatives aligned with business goals.
Improved paid performance by lowering CTR and increasing conversion efficiency through clearer, performance-focused creative for acquisition campaigns.
Built internal design systems, centralised asset libraries, and streamlined workflows that reduced production friction and made creative resources more accessible across the organisation.
Directed and executed high-impact digital content initiatives that expanded reach and boosted engagement, accelerating Evolve’s social growth and contributing to over 63.2M views in 90 days across all platforms.
Collaborated closely with marketing, product, and growth teams to deliver strategic assets for programs, masters, events, and B2B initiatives aligned with business goals.
Improved paid performance by lowering CTR and increasing conversion efficiency through clearer, performance-focused creative for acquisition campaigns.
Built internal design systems, centralised asset libraries, and streamlined workflows that reduced production friction and made creative resources more accessible across the organisation.
Capabilities
GRAPHIC DESIGN - Adobe Photoshop / Adobe Illustrator / Adobe Indesign
MOTION GRAPHICS - Adobe After Effects
PHOTO EDITING - Adobe Lightroom
WEB / APP DESIGN - Figma / Framer
WEB PROTOTYPING - HTML / CSS
MOTION GRAPHICS - Adobe After Effects
PHOTO EDITING - Adobe Lightroom
WEB / APP DESIGN - Figma / Framer
WEB PROTOTYPING - HTML / CSS
Studies
Language Academy (English)
Artistic Baccalaureate
University Diploma in Graphic and Digital Design - LCI Barcelona
Artistic Baccalaureate
University Diploma in Graphic and Digital Design - LCI Barcelona
Languages
SPANISH - Native
CATALAN - Native
ENGLISH - Advanced
CATALAN - Native
ENGLISH - Advanced