Folks. The real way.
A super app that merge all the shops and services of your city. A movement that brings communities together and promotes a local lifestyle, helping people discover the most authentic side of their city, turning them into experts of what surrounds them.
Client
LCI Barcelona (Student project)
Year
2023
Credits
Concept - Sergi
Creative Direction - Quique & Sergi
UX/UI Design - Sergi
Graphic Design - Sergi
Motion Graphics - Sergi
Creative Direction - Quique & Sergi
UX/UI Design - Sergi
Graphic Design - Sergi
Motion Graphics - Sergi
Folks
The brand logo is a totally typographic logo created with the intention of representing the most human and emotional part of the brand and not so much the technological and disruptive part of the app.
The real way.
The main purpose of the brand tagline is to represent the brand's values and differentiate from the competition. Folks is the application that shows you the most authentic and real part of the city.
Onboarding
Folks optional onboarding provides a personalized experience for users. Users choose interests at the start to access relevant content early on and answer questions that further tailor recommendations.
Home
The Folks home screen acts as a disvovery tab. The main feature is its ability to adapt to the user's knowledge through several phases.
Search
The search screen is a fundamental space where users can search for businesses, shops and services based on their individual interests. This screen is designed to offer an efficient and personalized search experience.
Lists
The lists section is a space where users can find compilations of shops, businesses and services. These lists can be created either by the brand itself as well as by the users .
Tags
Tags are a more specific way to remember,
categorize and find businesses based on users tastes.
categorize and find businesses based on users tastes.
Reviews
Opinions play a key role, as they provide valuable and reliable information information for users. These reviews are strictly supervised to ensure their authenticity and quality.
Perfiles
In Folks, you will find different profiles representing a variety of businesses and services. These profiles have a similar structure, but are tailored to the characteristics and needs of each particular business.
Web Design
Along with the design of the application, it was also considered appropriate to propose a website to accompany the brand itself. The objective was to generate a complete experience around the brand, creating an ecosystem where both the app and the web had unique and useful functionalities for the users.
Social Media
A series of content has been generated to showcase all of the parts that make up the brand, creating quality content to provide knowledge to users.