The future of wayfinding. 
Signes Award

The future of wayfinding involves implementing increasingly sustainable solutions from an environmental and technological point of view. 
An app that aims to achieve a new way of visiting spaces in an interactive, innovative, inclusive, customizable and global way.
Client
Signes (Proposal Project)
Year
2022
Credits
Concept - Sergi, Alex & Ruben
Creative Direction - Oliver
UX/UI Design - Sergi & Alex
Graphic Design - Ruben
Motion Graphics - Sergi
What is not the wayfinding of the future?
Traditional signage. It is not limited to the use of posters and signs printed on paper or other materials.
Manual signage. It does not rely on the direct intervention of a person to convey information to users.
Static signage. It is not limited to the transmission of fixed, pre-established information.
Signage limited to a specific environment or context. 
It could be used in a wide variety of environments and contexts.
What is the wayfinding of the future?
Artificial intelligence. It could use artificial intelligence technologies to automatically adapt to different situations and needs.
Augmented reality. It could include augmented reality elements, allowing users to obtain additional information about objects in their environment.
Connectivity. It could be connected to different systems and devices, allowing greater integration and efficiency in the transmission of information.
Personalization. It could be able to adapt individually to each user, providing personalized information and recommendations.
User Case
In this case, we have focused on developing the app for the Parc de la Ciutadella. It is a park in Barcelona, that's why the communication of the app is in Catalan.
However, it is a concept applicable to any public space, whether it is a supermarket, airport or shopping mall. However, it has been designed to be applicable to any space.
Only one physical element
Despite doing a deep research on digitization and the future, a physical element is required to promote our project and make it known among potential interested users.
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This totem is made of sustainable and environmentally friendly materials, and has USB chargers to facilitate the charging of mobile devices.
The totem's design is intended to integrate in the best possible way with the environment, without polluting or littering the natural environment. In addition, it has a QR code that allows users to quickly and easily access the digital wayfinding application.
Onboarding
The app's onboarding is designed to be intuitive and easy to follow, allowing users to start using it quickly and effectively. With its focus on sustainability and efficiency, this app presents itself as an innovative solution for navigation in the modern world.
Home
The signage application of the future was initiated with the aim of facilitating the mobility of users in different commercial environments, such as supermarkets, parks and shopping malls. The application has the function of selecting different spaces and providing users with the fastest route to reach their destination.​​​​​​​
Interactive Map
The application's interactive map allows users to visualize all points of interest near their location. This feature is very useful for those who want to explore different spaces and find nearby places of interest.
The interactive map is easy to use and allows users to navigate and explore easily and quickly. In addition, it is updated in real time to provide accurate and up-to-date information on the location of different points of interest.
Augmented Reality
Augmented reality is a technology that allows users to see the real world through their mobile devices, such as smartphones and tablets, and overlay virtual information on top of the physical environment. This virtual information includes maps, directions and signage to help users find and know their way around a given space. For example, it would allow visitors to a shopping mall to quickly find their way to the stores they want to visit.​​​​​​​
Point of Interest
Users are also provided with a detailed description of the history and relevant information of any points of interest that exist in the space. This feature is very useful for those who wish to learn more about the place they are in and discover interesting details and stories. This information is provided by the company that obtains this application. Giving the option to tell what is really considered relevant and of interest to the public.
Connect with your audience

The signage application of the future has a notification system that alerts users when they are near a particular point of interest and when there is an event or special offer in the area. 
This feature is very useful for users to be always connected to the application and their environment.
Cusmostomizable Options
The neutral design of the application allows it to be easily customized, adapting to the colors and logos of the brand that uses it. In this way, it is possible to create a signage coherent with the image and unified with the values of the company.
It is an innovative tool that seeks to be the signage of the future, through an intuitive and inclusive interface, designed for all audiences and their needs. In addition, it is highly adaptable and works efficiently in any environment. This makes it an ideal tool to improve the user experience and facilitate navigation in any space.